The more friends they can compete with and boast to, the happier these hardcore candy crushers are, thus increasing the value of the game to them. This is because many players who play Candy Crush like to compete with friends in the leaderboard and boast about their scores. With such a competitive leaderboard system that encourages competition between friends built into the game, Candy Crush clearly is impacted by network effects. With online social interaction so deeply enrooted within the game, is Candy Crush Saga a good that has networks effects?Īs we know from lecture, a good with network effects is a good where a person’s use can impact the value of the good for other people. This, along with how the creator of Candy Crush, King, was bought by Activision just two weeks ago for a whopping 5.9 billion dollars, got me thinking. Regardless of whether you think this conclusion is valid or not, I’m certain that we can all agree that Candy Crush Saga is an incredibly – insanely – social game as it urges you to compete with online friends and actively incentivizes you to share the game on social media. You either love it and all of its sickly-sweet, addictive action, or you hate it since of all those annoying Facebook notifications you get from friends pestering you to play the game. I’m pretty Candy Crush Saga is a game you either love or hate.
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